On this day, a ten-day festival is conducted at Arulmigu Lakshminarayana perumal temple. At the Periyanayakiamman Temple also, Lord Muthukumara Swamy, along with Valli and Deivanai, rides in the silver car along the streets around the Temple.
This is one of the important festivals at Palani. During the last 7 days of Chitrai and the first 7 days of the following month(i.e.Vaikasi) the devotees of Lord Muruga go around the Hill by foot, early in the mornings. As per the Palani mythology, it is considered holy to worship the Hill temple from afar or from near or go around it. It is also called Girivalam. It is an age old practice. In ancient days the siddhas, rishis, saints and other noble persons followed this practice. Girivalam gives mental peace, the medicinal herbs around the hillock cure many physical diseases. Nowadays people go around the temple by wearing Kadamba Flower.
On the 1st day, there is flag hoisting at Thiruvavinankugi Temple and on all the 10 days Lord Muthukumara Swamy with Sri Valli and Sri Deivanai goes in procession around the Palani Hill. On the 7th day there is "Car Festival" and this is attended by thousands of devotees. During these days the Lord also is given special reception and pooja at many 'mandapams' in the Palani Adivaram area. It is a grand sight to see Lord Muruga with his concerts during these processions.